№№5-12(95-102), мамыр-желтоқсан, май-декабрь, May-December, 2015 ISSN 2307-017X
Ġylymi zertteuler a̋lemì – Mir naučnyh issledovanij – World of scientific research
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Any system of either type may be surpassed by a better, more elaborate and costly system
of the other type.
Generally it would be less expensive to achieve a given standard with digital media
than it is with analog media, making digital media far more popular. To add to that, digital
media devices tend to be smaller in size, making it more portable, whereas analog media
come in bulky figures.
Mass Media.Mass media is what we call any form of media that has to do with mass
communication.In other words all the technologies that can spread information, audio,
television, etc. As technology develops, so does the media. The revolution in technology
has had a great affect on the media in the 21
st
century.
Due to wireless communication, satellite and other technologies, mass media has
gotten even more efficient. There are three forms of mass media:
- Broadcasting media–thisincludes TV and radio;
- Printing media–thisincludes magazines and newspapers;
- Internet media– thisthe webs on the internet.
Some people refer to mass media as «mainstream media», considering the fact that
mass media tends to stick with media that will be interesting to the people. Mass media has
a very big affect on public perceptions. This can be used to solve or create important
issues, both by sending information and the explanation the give upon this information.
Many people in the world rely on mass media as their news. It is globally a very big
business. Most people think that mass media is just news, but it can also be the source of
entertainment and education. Since the percentage of people who use mass media is so
large, it is considered as the instrument of mass control. This means that mass media has
the power to control entire populations. We can use this at our advantage. We can use the
mass media to teach English to the people.
Cell Phones.Cell phones are used to make or receive telephone calls. Unlike the
telephone, they don‟t use cables. They use a radio link to receive and make are able to
function. Cell phones are classified as digital media, although the telephone is analog. Cell
phones nowadays have computers programmed inside them. This allows them to have
more functions. They have the features of a mobile phone along with a PDA. Modern low-
end cell phones can have calendars, calculator, notes, stopwatches, etc.
Internet access is included in some feature phones, but they can only visit mobile-
optimized sites. This is what makes the cell phone a part of mass media. Although calling
and text messaging is not mass communication, the internet is. High-end cell phones,
otherwise known as smart phones, can even act as portable media players, camera phones,
and web browsers.
Smart phones usually have advanced computing abilities compared to those of
feature phones. Smart phones are capable of entering standard websites, unlike the feature
phone which can only open mobile-optimized sites. They can even have GPS, Wi-Fi and
mobile broadband access. This gives the cell phone a very important place in the media.
Cell phones have a big role in human life. Theymalea reasonable difference in
communication. They are light and very portable. Their size is very small, allowing us to
put it in our pockets.
Computers.A computer is a machine that can be programmed. It is designed to
automatically carry out a sequence of arithmetic or logical operations. Humans can use the
computer for many reasons. Humans can use the computer for many reasons. The interface
between the human and computer is called «user interface». Usually computers have their
memory or data storage. This memory saves the sequence of operations, so that it can be
used once again later when it is needed.
№№5-12(95-102), мамыр-желтоқсан, май-декабрь, May-December, 2015 ISSN 2307-017X
Ġylymi zertteuler a̋lemì – Mir naučnyh issledovanij – World of scientific research
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143
The processing unit of the computer executes series of instructions that make it read,
manipulate and store the data. Analog computers were used for military purpose, whereas
the first digital computer was made in the 20
th
century. It took up size of a room and used a
lot of energy. Computers can be fitted into nearly anything, including mobile phones,
fighter jets, mp3 players and even toys. But when people hear the word «computer» the
first thing that comes to mind is the personal computer (PC). This is because PCs size,
capabilities, and original sales price make it useful for individuals, making it very popular.
Computers are the symbol of the 21
st
century. The PC, like the cell phone, has quite a
lot of uses and programs. People can use their PC to write, make slideshows, make and edit
audio or video files, browse the web, etc. Modern day PCs are usually connected to the
World Wide Web (Internet). This is what makes the PC a part of mass media. As a matter
of fact the PC performs better than the cell phone. It has more memory, higher standards
and usually faster internet connection.
The only factor that limits the PCs capabilities in spreading the media is the fact that
it is so big. But there are other forms of PCs that come smaller, lighter and more portable.
Laptops, tablet PCs and handheld PCs are very popular nowadays. Although their
performance might not be as high as the traditional PC, they are portable and still have, if
not all, some of the high-performance characteristics of the PC. The dominant markets of
the world now are Windows and Apple‟s Mac OSX. As time passes, each market is
making better models of their computers, which means that the media is also taking a
bugger grasp of the world.
Internet.The Internet is a global system of interconnected computer networks that
serve billons of users worldwide. The Internet is also often referred to as the Net. It is a
network of networks that consists of millions of private,public, academic, business, and
government networks, of local to global scope, that are linked by a broad array of
electronic, wireless and optical networking technologies. The Internet carries a vast range
of information resources and services, such as the inter-linked hypertext documents of the
World Wide Web (WWW) and the infrastructure to support electronic mail. The Internet
has three main uses: information, communication and data transfer.
Nowadays, due to the revolution in technology, many people use the internet to get
the data that they want. The Web has also enabled individuals and organizations to publish
ideas and information to a potentially large audience online at greatly reduced expense and
time delay. Publishing a web page, a blog, or building a website involves little initial cost
and many sot-free services are available. Publishing and maintaining large, professional
web sites with attractive, diverse and up-to-date information is still a difficult and
expensive proposition, however. Many individuals and some companies and groups use
web logs or blogs, which are largely used as easily updatable online diaries. Some
commercial organizations encourage staff to communicate advice in their areas
ofspecializationin the hope that visitors will be impressed by the expert knowledge and
free information, and be attracted to the corporation as a result.
Electronic mail, or email, is an important communications service available on the
Internet. The concept of sending electronic text messages between parties in a way
analogous to mailing letters or memos predates the creation of the Internet. Pictures,
documents and other files are sent as email attachments. Emails can be cc-ed to multiple
email addresses. An email address identifies an email box to which email messages are
delivered. Instant messages (IM) are also available. They immediately send the messages
in between two users. But if one user offline, the message will not be sent. Internet
telephone is another common communications service made possible by the creation of the
Internet. VoIP stands for Voice-over-Internet Protocol, referring to the protocol that
underlines all Internet communication. There is also the webcam. People can install
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