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Ġylymi zertteuler a̋lemì – Mir naučnyh issledovanij – World of scientific research
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programs such as skype in order to make and receive video calls in which audio and video
is transmitted.
File sharing is an example of transferring large amounts of data across the Internet. A
computer file can be emailed to customers, colleagues and friends as an attachment. It can
be uploaded to a website for east download by others. It can be put into a «shared location»
or onto a file server for instant use by colleagues. Streaming media is the real-time delivery
of digital media for the immediate consumption or enjoyment by end users. Many radio
and television broadcasters provide Internet feeds of their live audio and video
productions. They may also allow time-shift viewing or listening such as Preview, Classic
Clips and Listen Again features. These providers have been joined by a range of pure
Internet «broadcasters» who never had on-air licenses. This means that an Internet-
connected device, such as a computer or something more specific, can be used to access
on-line media in much the same way as was previously possible only with demand for
network bandwidth. For example, standard image quality needs 1 Mbit/s link speed for SD
480p, HD 720p quality requires 2.5 Mbit/s, and the top-of-the-line HDX quality needs 4.5
Mbit/s for 1080p.
Television.Television is a form of telecommunication that allows the transmission of
moving images. Televisions where commercially sold since the 1920s. The television is
probably the biggest source of news, entertainment and commercials. This is why the
television (TV) probably has the biggest role in mass media. In highly industrialized
countries the term «mass media» itself started in the 150s when the TV and radio had a key
role in political power. The very first broadcasts for mass audiences on TV started in
London in 1936. It was named British Broadcasting Corporation (BBC).
This was the very first high-definition public broadcasting service. That is why North
London is known as the birthplace of TV broadcasting. Nowadays TV broadcasting is a
very popular form of mass media. TVs can show channels of many kinds of corporations.
TVs can be monochrome (black and white) or colored. During the early years of television
was only available monochrome. Later, as a technology developed, the colored TV was
invented. The TVs broad reach makes it an attractive medium for advertisers.
A lot of television stations sell blocks of time to advertisers (sponsors) in order to run
their programs. Cassettes, DVDs, Blue-ray discs where produced in the 1970s. This
resulted in the TV set being used to show recordings.
Radio.The radio is the transmission of audio through space as electromagnetic
waves. When one unit sends an electromagnetic wave, another unit picks it up and plays it
as sounds. The other unit makes the sound according to the am amplitude, frequency, and
phase and pulse width of the electromagnetic wave. We can use the radio to see sounds to
people around the world. Radio stations occupy frequencies and run their broadcasts on
that frequency. People can buy radio units and play those broadcasts.
There are two types of radios: AM and FM. FM radios send sound in a higher fidelity
than AM radios. Nowadays most radios have and option to change in between AMand FM
radio. The radio, like the TV, is a very popular medium for advertisers due to its broad
reach. Although each house might not have a radio, each car certainly will. This is why so
many people listen to the radio. They sit back in their cars and turn on the radio in hope
that it will play some good music. The radio sends its broadcasts to mass audiences. This is
what makes the radio a very popular form of mass media. The radio stations buy music and
play it. Like the TV, they also sell blocks of time for advertisers to run their commercials.
Newspapers and Magazines.Newspaper is form of media. They are scheduled
publications usually printed on inexpensive, low-grade paper callednewsprint. It contains
news, articles, advertising and comic strips. Newspapers usually are paid subscriptions and
advertisement. Subscription is a form of business where customer pays the subscription
№№5-12(95-102), мамыр-желтоқсан, май-декабрь, May-December, 2015 ISSN 2307-017X
Ġylymi zertteuler a̋lemì – Mir naučnyh issledovanij – World of scientific research
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145
price in order to have access to the service. The newspapers are delivered by schedule to
the customers who paid the price. Advertising is also a way newspapers get paid. The
broad audience of the newspaper, but they do have some various differences. These
newspapers sell a place in their papers in exchange of money. They also contain articles
and advertisements. Their financing is also similar: subscription and advertising, but
magazines tend to be more expensive than newspapers printed on smooth hard paper.
Newspapers and magazines are also a very important part of mass since so many people
read them. They have a big affect on the psychology of people. Newspapers are usually
read by aged people, and magazines are made to read. If we sold English magazines, the
youth would read in proper English and learn how to spell words and form sentences
properly.
Movies.A movie is a series of still or moving images. It is produced byrecording
photographic images with cameras, or by creating images using animation techniques or
visual effects. The process of filmmaking has developed into an art form and industry.
Movies are a source of popular entertainment and a powerful method for educating–
orindoctrinating citizens. The visual elements of cinema give motion pictures a universal
power of communication. Some films have become popular worldwide attractions by using
dubbing or subtitles that translate the dialogue into the language of the viewer.
Media in the Life of Teens.The media has a very important role in the life of the
youth. It affects the way of thinking, their point of view and their tastes. A person might
listen to a type of music and like it. If he does then he will start searching for other music
like the previous one. He will start thinking the way the music makes him feel. The music
will have an effect on his psychology. The same happens with movies. If a teen sees a
romance movie that she liked a lot. She might start being dreamy and romantic like in the
movie she saw. A boy might see a movie where the hero has a very muscular body, and he
might want to be like that hero. In this case the boy might start lifting weights, talking the
muscular boy of the hero he saw as a role.
The effect of the media on teen‟s lives can also have a negative effect. For example a
boy playing video games including violence might change in which he becomes short-
tempered and violent, like in the video game he plays. But the part of the media that I want
to look at is the language. There are some negative effects on that the media might have on
the youth. It includes obesity, school, stereotypes, violence and sex. First of all, when a
person is eating in front of TV, they might eat more than they would at the dinner table.
This is due to the fact that the might become unconscious of the fact that they are full, and
eat more food. This will lead to overweighting, gaining fat. According to studies, if a
person sits in front of the TV or computer more than 2 hours a day, they have a higher
chance of being obese when they grow up.
According to the Common Sense Media, kids who watch a lot of TV have poor
vocabulary and lower test scores than those who don‟t. Another study shows that all the
people who have high degrees watched less TV as teens. A third study examined third
graders. The results showed that children with TVs in their rooms did worse in their
schoolwork than those who don‟t. Whereas the children that had computers in their rooms
did better than those who don‟t.
In cartoons, the characters are shown with too perfect bodies. The men have
inhumanly big muscles and the women are shown too thin. The pictures in the journals
have been edited to fix the imperfect parts. Even if a teen knows that it is edited, it will still
have a psychological effect on them. Violence can be another negative effect of media on
teens and children. The media sometimes teaches children that violence is acceptable. In
video games, you win the opponent in which you kick, hit or even shoot the opponent. The
way that the good guys win the bad guys in movies is through violent acts. This may have
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