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Аннотация
Мақалада студенттердің дене тәрбиесінің мәселелері бойынша және жеке қасиеттер мен
физикалық ерекшеліктерін дамыту үшін қолайлы жағдай жасау түралы кӛңіл аударылады.
Аннотация
В статье акцентируется внимание на проблему гуманизации физического воспитания студентов
и создания благоприятных условий развития свойств личности и физических возможностей.
Аnnotation
The article focuses on the humanization of physical culture of students and to create favorable
conditions for the development of the personality traits and physical characteristics.
43
ФИЛОЛОГИЯ
ТІЛ ЖӘНЕ ӘДЕБИЕТ: ҚАЗАҚ, ОРЫС, ШЕТ ТІЛДЕРІ
ӘОЖ 81.1 (574)
THE PECULIARITIES OF ADVERTISING TEXTS IN THE ENGLISH LANGUAGE
Jiyenkulova A.K., Almakhan Zh.B.
Taraz state pedagogical institute, Taraz city
Advertising is a form of communication used to persuade an audience (viewers, readers or
listeners) to take some action with respect to products, ideas, or services. Most commonly, the
desired result is to drive consumer behavior with respect to a commercial offering, although
political and ideological advertising is also common. Virtually any medium can be used for
advertising. Commercial advertising media can include wall paintings, billboards, street furniture,
components, printed flyers and rack cards, radio, cinema and television adverts. The wide use of
advertising has created a special style of English – advertising English. Whose unique
characteristics, simple language, also important attraction makes it different from other kinds of
language.
Also advertisement is the promotion of a company’s products and services carried out
primarily to drive up sales of the products and services. It is also done to build a brand identity and
communicate changes in old products or introduce new product or services to the customers.
Advertising has become an essential element of the corporate world and hence companies allot a
considerable amount of resources.
The peculiarities of advertising language are the subject of this graduation paper. In the world
of advertising, selling products is the most important goal. As companies are becoming more
global, they are looking for new ways to sell their products all over the world. It is true that because
of global communication, the world is becoming smaller today.
To avoid these problems of translation, most advertising firms are now beginning to write
completely new ads. In writing new ads, global advertisers must consider different styles of
communication in different countries. In some cultures, the meaning of an advertisement is usually
found in the exact words that are used to describe the product and to explain why it is better than the
competition. This is true in such countries as the United States, and Germany. But in other cultures,
such as Japan, the message depends more on situations and feelings than it does on words. For this
reason, the goal of many TV commercials in Japan will be to show how good people feel in party or
some other social situation. The commercial will not say that a product is better than others. Instead,
its goal will be to create a positive mood or feeling about the product.Global advertisers must also
consider differences in laws and customs. For instance, certain countries will not allow TV
commercials on Sunday, and others will not allow TV commercials for children`s products on any
day of the week. In some parts of the world, it is forbidden to show dogs on television or certain
types of clothing, such as jeans. The global advertiser who does not understand such laws and
customs will soon have problems.
Finally, there is the question of what to advertise. People around the world have different
customs as well as different likes and dislikes. So the best advertisement in the world means
nothing if the product is not right for the market. Even though some markets around the world are
quite similar, companies such as McDonald`s have found that it is very important to sell different
products in different parts of the world. So when you go to a McDonald`s in Hawaii, you`ll find
Chinese noodles on the menu. If you stop a hamburger in Germany, you can order a beer with your
meal. In Malaysia, you can try a milk shake that is flavored with a fruit that most people in other
countries have never tasted.
The products must be sold with the right kind of message. It has never been an easy job for
global advertisers to create this message. But no matter how difficult this job may be, it is very
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