407
Open access:
http://www.aesa.kz:8080/conference_proceedings/2017/
«human capital». For activity providing the subject of the market should have some certain
resources.
Resource provision of a higher education institution, in our view, includes everything
which is indispensable to the rendering of educational services in the quantity and quality
required by the market. And such resource for a higher education institution is an entrant.
However, nowadays the higher education institutions function in the conditions of resource
restrictions.
KEUK (
Karaganda economic university
of KazPotrebSouz), being one of the leading
higher education institutions of Kazakhstan on economic profile, positions itself as the
innovative university realizing educational and scientific policy as a basis of professional
growth and personal development of experts for economy of Kazakhstan; seeking to
achievement of competitive positions in the world educational space. As the leading
university in Kazakhstan, KEU works
taking into consideration the
changes of global
environment. The university seeks to offer the modern and progressive programs of professional
education, to react in due time to external calls and to be at the head of changes for supporting of
a sustainable development of society. Educational activity of the university is notablefor high
quality, strong academic energy, problem researches, and interaction with the business
community of the region. KEU not only reacts on changes in the country and the world, but also
aspires to become world-class higher education institution, offering educational programs of a
world class according to requirements of the modern market, and to become the best place for
students, teachers, scientists and researchers from all around the world.
However, KEU as well as many other higher education institutions, is experiencing
student recruitment problems as entrance competence of educational activity of higher education
institution. Besides, this problem affects not only private universities, but public educational
institutions also, which generally shows the importance of carrying out the effective professional
orientation work, for the purpose of involvement of entrants in higher education institution. Such
situation cannot but affect change of strategic approaches to professional orientation work of
higher education institution, and the new market position causes the shift of priorities in the
developed policy of management in this direction of work.
125 higher education institutions function in Kazakhstan according
to the data from
the
National collection «Statistics of the education system of the Republic of Kazakhstan»of JSC
«Information and analytical center» for the 1
st
October 2015, nine of them are located in
Karaganda and the Karaganda region[1]. For the 1
st
September 2016 seven higher education
institutions of Karaganda and the Karaganda region conduct training on economic and business
direction, including:
- Karaganda state university named after the academician E.A. Buketov.
- Karaganda state technical university (Karaganda): Public and local administration,
Marketing, Management, Assessment, Account and audit, Economy. Workinglanguages -
Kazakh, Russian.
- Karaganda state industrial university (Temirtau): Management, Assessment, Account
and audit, Economy. Workinglanguages - Kazakh, Russian.
- 2 private higher education institutions: academy «Bolashak» and
CentralKazakhstanAcademy (Karaganda). In BolashakAcademystudying is conducted only on 1
specialty of the economic direction - Finance. The CentralKazakhstanAcademy carries out
training of specialists on educational programs - Economy, Account and audit, Public and local
administration, Finance.
- 1 incorporated higher education institution inZhezkazgan - Zhezkazgan university
named after A.O. Baykonurov: Economy, Public and local administration, Finance.
Main conditions of reception of entrants for studying in higher education institutions of
the region are specified in the table 1.
408
Open access:
http://www.aesa.kz:8080/conference_proceedings/2017/
Table 1 - Conditions of reception of entrants on training on the undergraduate program
Name of higher
education institutions
Requirements
for entrance
examination
ENT
Requirements
for knowledge
of English
language
Additionalr
equirement
s
Cost of study year,
tenge
Karagandastatetechnical
university
notlessthan 50
points
no
no
To a large extent at the
expense of the state
grant,
Commercial
department – 345000
KZT
Karaganda state
university named after
the academician E.A.
Buketov
notlessthan 50
points
no
no
Commercial
department- 345000
KZT,
Plus at the expense of
the state grant
2 regional higher
education institutions:
KSIU and Zhez
university named after
A.O. Baykonurov
notlessthan 50
points
no
no
Commercial
department– 250 000 -
345000 KZT
2 private higher
education institutions:
Bolashak academy and
CKA
notlessthan 50
points
no
no
Commercial
department– 250000
KZT
Compiled by the authors
IntheRepublic,
withinsimilareducationalprogramsinanumberofhighereducationinstitutionsincludingthose
havingthestatusofthenationalprepare specialists the following institutions: KazNU named after
Al-Farabi, ENU named afterL.NGumilev,
Narxoz University
, Kazakh university of economy,
finance and international trade, Turan University, Almaty management university, International
businessUniversity, etc.
Professional orientation activity of Karaganda economic university shouldbe considered
scientificallyas well as market oriented policy of PPS and the staff of university, using of
marketing and sociological approaches.
The professional orientation work has a special role in providing a stable admission, and
this work is of planned naturein KEUK and includes informing of pupils of schools and colleges
on educational programs of the university, its competitive advantages, demands of graduates in
labor market; carrying out the advertizing companies within Open Days, Days of career, exit
meetings with pupils of schools and colleges of the region; opening of branches of departments
at schools of the city and region; carrying out at university of subject academic competitionsand
excursions for school students; replenishment of Internet information on university. The main
division which is carrying out the professional orientation work and coordinating activity of
faculties in this direction is the strategic development department of KEUK.
To define thedevelopment point in professional orientation work, in a new situation, we
will carry out an internal assessment of opportunities of resource providing and we will answer
the following questions:
1.
What external circumstances caused crisis? The basic - demographic and
economic crisis; minor - gradual change of demand structure for educational services (increase
of interest in educational grants and technical specialties).
2. What can we affectexternally and what cannot? Both circumstances above we cannot
affect, but we can:
−
we can influence opinion of clients (entrants and their parents) and by that to increase
appeal,
