factors on human health, practically does not study the economic state of
society and the family.
The above illustrates the high importance of social work in the health sector as
a new type of professional activity. The emergence of this type of activity is
caused by the deterioration of public health, which requires solving social and
medical problems at a qualitatively new level - at the level of social and
medical work.
Further, the organizational and normative mechanism for realizing activities of
a social worker in the provision of social services in the health sector is
highlighted. It is concluded that nowadays it is necessary to strengthen
measures for the further introduction and implementation of the institution of
social worker, raising his status and promoting his development at a high state
level. The paper suggests: 1) to introduce into the Labor Code of the Republic
of Kazakhstan a chapter on the regulation of labor of certain categories of
workers on the regulation of the work of a social worker, providing the social
worker with the necessary status and guarantees in the sphere of work; 2) at the
legislative level, provide adequate social security for the social worker and his
family members.
In the next subsection, the experience of researchers of near and far abroad on
the activity of a social worker in the healthcare sphere is described similarly.
The analysis showed that the implementation of human-centered assistance
varies from country to country using different approaches, but all of them
include the main areas: accessibility and constant care, coordination of services
at the primary level, identification of new needs, intersectoral interaction,
taking into account individual features.
At the same time, the variety of proposed models of care in Europe, the United
States, Canada and other countries suggests that it is expedient for each
country's healthcare to develop and implement their own models with a
complex approach to planned active social and medical care adapted to regional
conditions.
The second chapter of the thesis is devoted to the analysis of professional
competencies of a social worker in the provision of social services in the field
of health care. A detailed analysis of professional competencies of a social
worker in the provision of social services in the healthcare of the Republic of
Kazakhstan was conducted. The analysis of numerous studies on the problem of
professional development of social workers has made it possible to define the
formation of professional competencies. The formation of professional
competencies of a social worker is the educational process of interaction of the
subjects, the results of which are competence as an integral characteristic of
professional and personal qualities, reflecting the level of knowledge, skills,
and experience sufficient to perform the functions of a specialist according to
standards, as well as his ethical position. Formation of professional competence
of a social worker is focused on the process of self-development of creative
potential of the individual, which is possible on the basis of systemic,
synergetic, acmeological and personally-active approaches, oriented towards
the personality as a goal, self-fulfilling subject of professional activity, result
and main criterion.
Further, it was concluded that it is necessary to include educational modules in
the training of social workers that promote development of emotional
intelligence, sanogenic thinking in reacting and making decisions related to
particular cases of patients / clients, and also suggesting development of the
required experience in training situations supported by senior specialists.
The thesis substantiates the need to adopt a new paradigm for managing social
work in health, which assumes an effective approach in the process of
knowledge management, for example, to promote the development of an open
culture in which the dissemination of knowledge is among the values and
norms.
The PEST analysis of the formation of professional competencies of a social
worker in the healthcare sector of the Republic of Kazakhstan showed the
importance of identifying environmental factors, identifying the problems of
internal sphere, which made it possible to determine three key strategic
directions:
- formation of an appropriate regulatory framework (proposals have been made
to improve the legal acts);
- institutionalization of social work in the health sector;
- a change in the system of forming basic competencies of social workers.
At the same time, the third direction is the basic principle, since the system of
training social workers fully predetermines their future professional activity.
Based on the results of analysis of literature and PEST analysis, a client-
oriented model of forming professional competencies of a social worker in the
provision of social services in the healthcare of the Republic of Kazakhstan was
developed and described.
The peculiarity of the model is satisfaction of needs of beneficiary by means of
client-oriented management (development of mission and objectives of
organization, strategic and tactical planning), client-oriented activities
(identification of needs of service recipient, decision-making, implementation
of services), client-oriented education (advanced training, self-development,
translation of successful experience).
The analysis of literature has shown that introduction of a client-oriented Model
of formation of professional competencies of a social worker in the provision
of social services in the field of health care is possible with the transition of
CPHC facilities to an integrated socio-medical form of providing social and
medical assistance to the population.
The introduction of a client-oriented model for the provision of social services
will, first, increase the status and image of the organization, associated with a
decrease in the frequency of sickness appeal of population; secondly, improve
the life quality of socially vulnerable segments of the population through
measures for social adaptation, the formation of a positive life position,
employment; thirdly, develop volunteer initiatives among the population
